name: seo-pro description: "Comprehensive SEO & AEO (Answer Engine Optimization) skill. QCK Marketing methodology, content planning SOPs, Ahrefs workflows, keyword research, AEO/GEO optimization, and Searchable.com platform knowledge. Use for: SEO audits, content plans, keyword research, competitor analysis, on-page optimization, technical SEO, backlink strategy, AI visibility optimization, content briefs, and any SEO-related task."

SEO Pro - Quick Reference & Workflows

Core Formula

SEO = Content + Backlinks - Everything else is noise. Don't overthink it.

The 5 Critical Ranking Factors (Priority Order)

1. URL - Exact match of target keyword
2. H1 - Exact match or slight variant
3. Title Tag - Exact match but clickbaity ("Discover...", "Find out why...")
4. Meta Description - Supports the keyword, optimized for CTR
5. Content - Headings and copy targeting questions around the main keyword, cover pros AND cons

Golden Rule

One Page = One Keyword. Never confuse Google with multiple keyword targets per page. Variants and longtails get their own separate pages.

70/30 Rule (Content Distribution)

• 70% Commercial Intent - "best X for Y", "top X of Y" - pages that drive conversions
• 30% Informational Intent - educational content that supports commercial pages

Key Analogies

• Buffet - Give Google options (product + collection + blog). Let THEM choose what to rank. Once they choose, kill the losers and redirect to the winner.
• Wine Aging - Create pages, post them, let them marinate. Don't keep re-optimizing. Pages aged properly = 10-15x value.
• Real Estate - Each page = an apartment collecting monthly rent. More revenue-producing pages = more monthly returns.

Google's Real Goal

Google crawls your site as cheaply as possible. Their biggest cost = server resources. Make it easy for Google = they reward you. Serve content on a silver platter.

Google's dirty secret: They don't actually understand your content. They measure usefulness through user interactions - CTR, bounce-back rate, dwell time.

Content Plan Workflow

Two SOPs available, use v2 as the primary framework:

SOP v2 - CEO Framework (8 Phases) - PRIMARY

File: references/content-plan-sop-v2.md

Financial-model-driven approach. 8 phases: Analysis - Competitors - Keyword Research - Calculate ROI per keyword - Map Products - Select 42 keywords (14/month x 3 months) - Generate Output - QA. Month 1 skews easiest for quick wins. Every keyword tied to revenue potential.

Key distribution: 50-60% transactional, 40% easy / 40% medium / 20% harder difficulty.

SOP v1 - Kickbot Framework (8 Steps)

File: references/content-plan-sop-v1.md

Original process. 8 steps: Brand Analysis - Competitors - 30-Keyword Plan (20 commercial + 10 informational) - Product URL Linking - Output Format - Listicle Ideas - Deliverables - Parameters. Includes Ahrefs API call estimates.

Keyword Research Workflow

File for deep reference: references/qck-seo-knowledge.md

Free Method (No Tools)

1. Google your target keyword
2. Study top organic results structure (Google shows you what they want)
3. Check Discussions and Forums section
4. Mine People Also Ask (PAA) - exact questions people type into Google
5. Structure content around these questions

With Ahrefs

1. Run search suggestions for each seed term
2. Mine competitor keywords for gaps
3. Expand semantically with related terms
4. Filter: remove zero-volume, irrelevant, branded, duplicates
5. Target: 150-250 viable candidates from 400-700 raw

AEO / GEO (AI Visibility)

File for deep reference: references/aeo-searchable.md

The game has changed: people now search via ChatGPT, Gemini, Claude, Perplexity. If you don't show up in AI results, you're invisible.

Key Concepts

• Mentioned = brand name appears in AI response
• Cited = link to your site appears (better)
• Share of Voice = your % of total brand mentions across AI platforms
• Sources = where LLMs get their answers (tells you what content to create)
• Prompts as the new keywords - people ask AI full questions, not 2-word queries

Searchable.com Platform

Tracks AI visibility across ChatGPT, Claude, Gemini, Perplexity. Features: visibility reports, competitor management, share of voice, sentiment analysis, source tracking, prompt-level detail.

Optimization Strategy

• Align with search intent at the prompt level
• Create content that answers questions directly (AI pulls from clear, structured answers)
• Build authority signals that LLMs recognize as trustworthy sources

Ahrefs Usage Guide

API Calls Per Content Plan (Estimated)

| Call Type | Count | |---|---| | Domain overview (client) | ~1 | | Organic keywords (client) | ~1-2 (up to 1000 rows) | | Domain overview (competitors x4) | ~4 | | Keywords Explorer (30 keywords) | ~1-3 | | SERP overview per keyword | ~30 | | Content gap analysis | ~1-2 | | Backlink overview | ~1 | | Total | ~40-50 calls, 500-2000 rows |

Key Ahrefs Tips

• Use organic competitors, not just perceived competitors
• Filter competitors by DR: target sites 15-40 points above client
• Content gap analysis reveals keywords competitors rank for that client doesn't
• Always pull current keyword rankings before starting a plan
• Domain Rating (DR) is the primary authority metric

Reference Guide

| File | What It Contains | When to Read | |---|---|---| | references/qck-seo-knowledge.md | Full 1690-line QCK Marketing knowledge base. Every SEO concept, strategy, and tactic from 113 videos. | Deep dives on any SEO topic - keyword research, content types, technical SEO, backlinks, local SEO, e-commerce SEO, common mistakes | | references/content-plan-sop-v2.md | CEO Framework - 8-phase content plan process with financial modeling | Creating any new content plan (use this as primary SOP) | | references/content-plan-sop-v1.md | Kickbot Framework - original 8-step content plan process with Ahrefs API estimates | Alternative content plan approach, Ahrefs API call reference | | references/aeo-searchable.md | AEO/GEO knowledge, Searchable.com platform details, prompt optimization | AI visibility tracking, GEO strategy, understanding how LLMs recommend brands |